Job Description

Senior CRM & Lifecycle Marketing Manager

Westcliff University is seeking a strategic, innovative, and data-driven Senior CRM & Lifecycle Marketing Manager to lead the strategy, execution, and evolution of lifecycle marketing across the Westcliff portfolio of educational organizations and affiliated brands. This role is responsible for developing and optimizing CRM communications, email marketing, marketing automation, and customer journey strategies that support Westcliff University, Westcliff Early Learning Academy (WELA), WSCL, Westcliff Canada, and other organizations across the Westcliff portfolio.

Serving as the organization's subject matter expert for CRM and lifecycle marketing, this individual will establish best practices, build scalable processes, and create customer-centric communication strategies that strengthen recruitment, engagement, retention, and long-term relationship building. The ideal candidate is both a strategic leader and a hands-on marketer who enjoys building campaigns, leveraging data, improving customer experiences, and developing high-performing teams.

Sr. Copywriter

The Senior Copywriter at Westcliff University is a strategic storyteller and brand steward who leads the development of high-impact content across all marketing channels. This role goes beyond execution to shape messaging frameworks, elevate the university's voice, and drive cohesive, insight-driven storytelling that supports enrollment, brand growth, and thought leadership.

The Senior Copywriter partners closely with leadership and cross-functional teams to translate complex academic and institutional narratives into compelling, audience-focused content.

Job Duties:

• Lead content strategy and messaging development across campaigns, ensuring alignment with institutional goals
• Write and oversee high-visibility content, including website copy, campaign messaging, email journeys, video scripts, speeches, and long-form editorial pieces
• Translate complex academic, institutional, and strategic concepts into clear, engaging narratives
• Own and evolve Westcliff's brand voice, tone, and messaging guidelines across all platforms
• Mentor and provide editorial direction to copywriters and content contributors
• Partner with marketing, admissions, PR, and academic leadership to develop integrated storytelling strategies
• Guide SEO-informed content strategy, ensuring optimization without compromising quality or voice
• Analyze content performance and apply insights to continuously improve messaging effectiveness
• Contribute to campaign ideation, brand positioning, and thought leadership initiatives
• Ensure consistency, quality, and compliance across all published content

Qualifications:

• Bachelor's degree in Communications, English, Journalism, Marketing, or related field
• 5–8+ years of professional copywriting or content strategy experience
• Strong portfolio demonstrating campaign work, storytelling, and strategic thinking
• Deep understanding of SEO, digital content strategy, and audience engagement
• Experience mentoring writers or leading content initiatives
• Exceptional writing, editing, and conceptual skills
• Experience in higher education or a mission-driven organization preferred

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound.

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